Vintage Texaco Fire Chief advertising signs



2015-06-26 10:51:37

Vintage Texaco Fire Chief advertising signs are US items of advertising, automobilia and petroliana produced in the 1940s, 1950s and 1960s.

They were designed to advertise Texaco Fire Chief petrol at gas stations.

“Vintage” refers to pieces manufactured within the last 100 years and can include items made as recently as the 1980s.


Texaco Fire Chief

Texaco Fire Chief was a brand of petrol produced during the mid 20th century by US oil company Texaco.

It was introduced in 1932 and marketed as a petrol capable of meeting the high-octane needs of fire engines. It was joined by the premium line Sky Chief in 1938.

The two brands ran until the early 1960s.

Texaco Fire Chief items are extremely collectible today, with original petrol pumps, helmets, model toys and signs all in demand.


The round or rectangular porcelain signs generally featured a fireman’s helmet allied with the vintage Texaco logo, as well as the slogan “Fire-Chief Gasoline”.

Most include the date of production on the reverse.

How much are Texaco Fire Chief advertising signs worth?

Good condition Texaco Fire Chief advertising signs from the late 1940s and early 1950s can change hands for between $90 and $135 at online auction sites, with mint examples able to achieve around $200.

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