Vintage Schlitz beer displays



2015-06-26 10:33:45

Vintage Schlitz beer displays are collectible items of breweriana advertising.

According to the 1930 Smoot-Hawley Tariff Act’s definition, “vintage” refers to pieces manufactured within the last 100 years and can include items made as recently as the 1980s.


The Milwaukee-based Joseph Schlitz Brewing Company was established in 1858.

In 1902 the company became the world’s largest beer producer, a title it held intermittently up until the 1950s.

Schlitz was sold to the Stroh Brewery Company in 1982, before being taken over by Pabst in 1999.

Antique and vintage Schlitz beer displays

Vintage Schlitz beer displays were produced in a range of styles during the middle decades of the 20th century.

The majority were designed to sit on top of counters at liquor stores.

Among the most popular specimen with collectors is a 1930’s countertop point of sale stand-up display featuring a ship and the slogans: “The beer that made Milwaukee famous” and “All over the World”.

Others versions include a cardboard depiction of Miss America pouring a beer, and a portrayal of the Statue of Liberty.

How much are vintage Schlitz beer displays worth?

A mint condition 1930’s display featuring a ship sold for $175 in October 2011 on eBay.

Less celebrated vintage displays start at $30.

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