Vintage Schlitz beer coolers



2015-06-26 10:34:07

Vintage Schlitz beer coolers are collectible items of breweriana advertising.

According to the 1930 Smoot-Hawley Tariff Act’s definition, “vintage” refers to pieces manufactured within the last 100 years and can include items made as recently as the 1980s.


The Milwaukee-based Joseph Schlitz Brewing Company was established in 1858.

In 1902 the company became the world’s largest beer producer, a title it held intermittently up until the 1950s.

Schlitz was sold to the Stroh Brewery Company in 1982, before being sold to Pabst in 1999.

Antique and vintage Schlitz beer coolers

Vintage Schlitz beer coolers were produced in a range of styles during the middle decades of the 20th century.

Among the most popular coolers are aluminium varieties from the 1950’s and 1960’s with orange or red lids. They bear the slogan: “The Beer That Made Milwaukee Famous”.

Smaller, teal coloured coolers are also common, although these are less popular among collectors.

How much are vintage Schlitz beer coolers worth?

Fair condition 1950‘s aluminium coolers with orange or red lids can achieve around $60 at internet auction sites. Mint condition varieties have achieved more than $250 in the past.

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