Vintage Piels beer trays



2015-06-26 10:33:34

Vintage Piels beer trays are collectible items of breweriana advertising.

According to the 1930 Smoot-Hawley Tariff Act’s definition, “vintage” refers to pieces manufactured within the last 100 years and can include items made as recently as the 1980s.


Piels was a beer manufacturer founded in New York in 1883. The company launched a major advertising campaign in the 1950s featuring two cartoon characters, Harry and Bert Piel.

Many of Piels’ collectible trays were produced during this period.

In the late 1980s most of the Piels brands were sold to Pabst. Piels beers are currently produced on a small basis for New York and states of New England.

Vintage Piels beer trays

Vintage Piels beer trays were produced in large amounts in the 1950s.

They came in a range of different styles and bore a number of slogans, including:
“Piels, Piels, Glorious Piels” and “America’s Finest Pure Malt Beer”.

Many of the most widely collected trays feature the popular characters used in television advertising campaigns: Harry and Bert Piel.

How much are vintage Piels beer trays worth?

Vintage Piels beer trays from the 1950’s of all types typically change hands for between $5 and $15 on internet auction sites, depending on condition.

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