Vintage Jax beer trays
Vintage Jax beer trays are collectible items of breweriana advertising.
According to the 1930 Smoot-Hawley Tariff Act’s definition, “vintage” refers to pieces manufactured within the last 100 years and can include items made as recently as the 1980s.
Jax Beer was first produced in 1913, at the Jax Brewing Company in Jacksonville, Florida, US.
Following the end of prohibition the beer gained popularity throughout the south-eastern US, alongside Jax Stout and Jax Ale.
The company was sold to the New Orleans-based Jackson Brewing Company in 1956.
By the 1960’s it had become the 10 largest brewery in the US.
The Jackson Brewing Company went bankrupt in 1974 and Jax Beer’s rights were acquired by the San Antonio, Texas-based Pearl Brewing Company.
The beer continues to be made by Pearl today.
Jax beer trays
Jax beer trays were mainly produced for the Jackson Brewing Company in the late 1950’s and 1960’s, featuring a range of designs.
How much are vintage Jax beer trays worth?
Circular trays, featuring a cartoon depiction of a man in a dressing gown carrying a large club sandwich, accompanied by a glass of beer, have sold for around $40 on internet auction sites in the past.
A 1960’s tray advertising Jax Beer and Jax Draft can achieve $30.
Rectangular examples bearing the slogan: Drink Jax Beer” can realise around $20.
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