Rare Coca-Cola memorabilia stars in Morphy auction



2015-06-26 10:45:19

Rare Coca-Cola memorabilia stars in Morphy auction

16 Mar 2012, 09:42 GMT

The forthcoming Morphy auction in April will feature a treasure-trove of antique advertising lots, headlined by an outstanding collection of Coca-Cola memorabilia.

The items, which range from signs and lights to calendars and ephemera, was assembled by the late collector Michael Narvaez whose passion grew through his years working for the Coca-Cola Co. Along with his wife Joyce, Narvaez purchased a restaurant in California and decorated it with their estimable collection of antique items from the company’s 125-year history.

Gary Metz, Morphy’s Coca-Cola advertising specialist, described Narvaez as “…a responsible custodian of anything he acquired…handcrafting beautiful walnut frames and using either museum glass or UV-filtering Plexiglas to protect and preserve the calendars and advertising he framed.”

One of the highlights of the collection is a complete run of calendars dating from 1898 until the 1940s. Many of these are highly rare, and amongst the most sought after items amongst legions of Coca-Cola collectors.

They include:

  • An 1898 calendar, embossed and in almost pristine condition, valued at $20,000 - $30,000.
  • An 1899 calendar, valued at $10,000 - $15,000

Also featured are items such as a 1937 4ft shop window display, depicting a revolving door with a trompe-l’oeil view inside a restaurant and soda fountain advertised as “The Pleasantest Place in Town” valued at $15,000 - $20,000 and an extremely rare leaded glass Coca-Cola globe produced by the Metropolitan Glass Company valued at $12,000 - $18,000.

“All that are known came out of New York,” said company founder Dan Morphy. “This one was in a soda shop in Queens. When it closed, the owners gave the globe to their Coca-Cola deliveryman as a gift. It has remained in the man’s family ever since, passing down through three generations.”

In addition to the Coke memorabilia, the two-day sale will offer a superb collection of antique and vintage advertising items, including a selection of Moxie memorabilia from the collection of Dick Shay and a wealth of tobacciana.

The lots are currently on display at Morphy’s Pennsylvania gallery, with the sale scheduled for April 20 – 21.


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