Missing Rockwell Coca-Cola paintings worth $1.5m



2015-06-26 10:40:55

Coca-Cola have enlisted the help of television program The Antiques Roadshow in a search for three lost Coke paintings by iconic artist Norman Rockwell.

Norman Rockwell created six Coca-Cola paintings between 1928 and 1935. Three of the originals are in the collection of the Coca-Cola Company’s archives, but the remaining three have eluded discovery for years. These include: The Old Oaken Bucket (1932), outdoor poster The Office Boy 4pm, the Pause that Refreshes (1930), and sepia tone magazine ad Wholesome Refreshment (1928).

The Coca-Cola Company have conducted an endless, nationwide search for these paintings for decades. The works have been placed in the Antiques Roadshow’s high priority ‘most wanted’ list. The episode publicising the search for the paintings aired on Monday 23rd on PBS, and they are now waiting for the paintings to come to light.

If found, the paintings could fetch as much as $500,000 each, so wherever they may be, the current owner could be set to gain a large amount by their sale. The Coca-Cola Company consider them the biggest missing piece from their collection of Coca-Cola history, and are very eager to return them to their archives.

The Coca-Cola Company, since the invention of the soft drink in 1886, have forged one of the most successful and pioneering advertising empires in history. The long span of advertisement production has resulted in an incredible assortment of logos, designs, and coke-related merchandise. These items represent a record of the history of this iconic drink, and also of America, being synonymous with American culture.

Coca-Cola memorabilia is therefore one of the biggest areas of collectibles and vintage interest, particularly in the US. Now, the Coca-Cola Company search for what they consider one of the most significant missing parts of their own collection, these three works by an artist renowned for his portrayal of American ideology.

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