Kellogs Memorabilia And Collectibles
Kellogg’s memorabilia and collectibles are items relating to the American-based cereal and convenience food company, Kellogg’s.
History & Description
The company was founded in 1909 by Will Keith Kellogg and gained huge success by marketing and producing Toasted Corn Flakes. Today, the company produces a range of foods, such as cereal bars, frozen waffles, toaster pastries and cookies.
Some of their most famous brands include Corn Flakes, Pop-Tarts, Cheez-It, Rice Krispies, All-Bran, Special-K and Nutri-Grain. Their products are sold in more than 180 countries worldwide and are manufactured in eighteen countries.
In 1945, the company began inserting a prize into each box of Pep Cereal. These prizes took the form of pin-back buttons which depicted U.S. Army squadrons as well as characters from newspaper comics. These prizes were extremely popular and it soon became commonplace for prizes to be inserted into their cereal boxes.
Guide for collectors
Records show that complete sets of original Pep Buttons, dated from 1945 to 1946, achieve the highest prices paid at auction. A complete set consists of eighty-six buttons.
Antique and vintage Kellogg’s memorabilia is regularly sold through national auction houses and can range from inexpensive baseball card collections to antique promotional signs.
Notable auction sales
On February 15th 2007 at Morphy Auctions in Denver, Pennsylvania, a collection of twenty-five prototype designs of Pep Buttons, circa 1944, realised a price of $2,000.
On February 15th 2007 at Morphy Auctions in Denver, Pennsylvania, a complete set of eighty-six Pep Buttons given in Pep Cereal between 1945 and 1946 realised a price of $1,900.
On November 3rd 2007 at Rich Penn Auctions in Waterloo, Indiana, a Toasted Corn Flakes metal sign, dated 1910, realised a price of $1,000.
On June 21st 2008 at Philip Weiss Auctions in Oceanside, New York, a complete set of eighty-six Pep Buttons given in Pep Cereal realised a price of $925.