Blatz collectibles & memorabilia



2015-06-26 11:20:26

Blatz was an American brand of beer produced by the Valentin Blatz Brewing Company. Advertising memorabilia related to the brand is a popular area of breweriana collectibles.Background

The Valentin Blatz Brewing Company produced Blatz beer from 1851, and Milwaukee’s first individually bottled beer in 1874. While Schlitz beer was the beer that made Milwaukee famous, Blatz was the first to take its product national. By the 1900s it was the city’s third largest brewer.

Blatz survived through prohibition, producing non-alcoholic beverages between 1920 and 1933, after which it was permitted to continue brewing beer.

The Pabst brewing company acquired the company in 1958.

Advertising campaigns

Blatz is remembered for what now seems a rather scandalous advertising campaign, advocating the drinking of Blatz for the health of babies, perfect for ‘newborn care’, and suggesting that mother and baby ‘picked up’ after drinking Blatz.

Much of the advertising made use of the image and character of Valentin Blatz himself, painting him as a pioneer.

One common advert used the locality of the beer to advertise it, pitting it against its Milwaukee competitors. The adverts pictures various ‘normal looking’ people, and the slogan read: ‘I lived in Milwaukee/I’m from Milwaukee/I’ve been to Milwaukee. I ought to know… Blatz is Milwaukee’s finest beer!’.

The company produced many figural advertising displays and items of merchandise, and the vintage examples are particularly collectible.

Collectible items of memorabilia

  • Magazine adverts
  • Posters
  • Advertising figurines
  • Vintage Blatz beer sweaters
  • Vintage Blatz beer statues
  • Shop advertising displays
  • Vintage Blatz beer trays
  • Blatz beer coasters
  • Vintage Blatz beer bottles
  • Advertising signs

Collecting tips

Blatz is a popular nostalgia beer for collectors. Memorabilia is widespread and affordable. It can be found on eBay, at second hand stores, garage sales, and at breweriana auctions.

Notable sales

  • Die cut Blatz beer tin sign, sold for $3,750 at Dan Morphy Auctions in 2004
  • Blatz 3D effet reverse glass sign, sold for $3,000 at Dan Morphy Auctions in 2004
  • Blatz neon display sign, sold for $2,500 at RM Auctions in 2006
  • Set of three Blatz Beer countertop figurines, sold for $425 at Victorian Casino Antiques in 2013
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